How We Market Your Home
Key Takeaways
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Photo Count: When listing a home, 22-27 high-quality pictures will increase buyer engagement and enhance your listing.
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Virtual Tours: Homes tend to sell faster and close more deals quickly when you engage in virtual tours.
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Online Visibility: Utilize your social media since most people are in it nowadays. Include Craigslist, Facebook, and MLS.
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Use of a Dedicated Website: Websites such as RE/MAX Lakes Realty are one of the most ideal places to list your house since a lot of people are searching for homes using search engines.
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RE/MAX Network Advantage: Exposure to nearly 90,000 global agents and trusted branding increases visibility and buyer confidence.
Table of Contents
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Introduction
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Steps in Marketing Your Home
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High-Quality Photos
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Dedicated Property Website
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Engaging Virtual Tours
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Strategic Online Presence
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Featured on Remax.com
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Professional Marketing Materials
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RE/MAX Network Reach
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Iconic Yard Sign Advantage
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The RE/MAX Expertise
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FAQs
Selling your home takes more than just a sign in the yard. At OPTIMA | Advanced Marketing Solutions, powered by our exclusive partnership with Varshaa Weblabs, we use a specialized platform called ListingNiche MLS. This proprietary system is unlike anything other agencies can offer, providing innovation, reach, and unmatched marketing power.
Steps in Marketing Your Home
Here's a simplified breakdown of the marketing strategies we implement to ensure your home reaches serious buyers fast:
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Capture professional, well-lit photos
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Create a custom website for your home
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Add engaging virtual video tours
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List across home search platforms and social media
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Feature the listing on Remax.com
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Design marketing materials using our proprietary design center
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Leverage our network of 90,000+ RE/MAX agents
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Install a RE/MAX branded yard sign for visibility and trust
High-Quality Photos
Great visuals can make or break interest in your home. We use professional photography that captures wide-angled, well-lit views of every important room and highlight feature. According to studies, the sweet spot for real estate listings is 22 to 27 photos—enough to engage, not overwhelm.
Dedicated Property Website
Want your property to stand out? We'll design a custom website just for your home. It can host your images, virtual tours, videos, and detailed neighborhood information. This lets potential buyers take a deeper look and builds stronger emotional connection and interest.
Engaging Virtual Tours
Buyers want to explore a home before visiting. Our virtual tours give them that chance—offering a 360° view of your property, available 24/7. Homes with video tours sell faster and often for more than those without.
Strategic Online Presence
Over 75% of buyers start their home search online. That’s why your listing gets exposure in the MLS, Google search, and key websites like Craigslist, Facebook, and even local newspaper portals. We handle the postings, ensuring consistency and quality across every channel.
Featured on Remax.com
Your property will be featured on Remax.com, which is viewed by millions of buyers worldwide. This trusted platform allows buyers to browse homes with rich media and detailed descriptions, ensuring maximum reach.
Professional Marketing Materials
Using our Design Center, we create print and digital brochures, flyers, and ads—fully customized to present your home at its best. Whether it's for an open house or direct mail, these materials leave a lasting impression.
RE/MAX Network Reach
One of the greatest advantages of listing with us is tapping into the RE/MAX network of nearly 90,000 agents globally. This connects your home to a sea of potential buyers beyond your local area.
Iconic Yard Sign Advantage
The RE/MAX Balloon is more than a symbol—it’s a beacon. The yard sign instantly adds credibility and draws attention. Buyers recognize the brand and associate it with professionalism and quality listings.
The RE/MAX Expertise
You can be sure that our home marketing strategies are top-notch. With a blend of modern methods and traditional ones, our proprietary systems, wide industry connections, and dedication to detail, your home will definitely be getting the attention it deserves. List with us today and experience the RE/MAX Expertise and experience the marketing that deliver results.
FAQs
Q: Why are 22–27 photos the recommended range?
A: It's the sweet spot to keep buyers engaged without overwhelming them.
Q: Is a virtual tour really necessary?
A: Yes! Homes with video tours sell quicker and generate more interest.
Q: Do I really need a website for my home?
A: A dedicated website gives your listing its own spotlight and builds trust and interest.
Q: How does listing on Remax.com help?
A: Millions of buyers browse the site. It’s a huge source of exposure for your listing.
Q: What if a buyer is outside our area?
A: The RE/MAX global network connects us to agents and buyers around the world
About the Author
Aaron Jones is an award-winning real estate professional, recognized in the RE/MAX Hall of Fame with a Lifetime Achievement Award. As an Accredited Buyer’s Representative (ABR) and Seller Representative Specialist (SRS), he is dedicated to helping clients navigate the home-buying process with confidence. Licensed in Iowa, Minnesota, and Nebraska, Aaron brings local expertise and a commitment to exceptional service.
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Yours in Education,
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Okoboji Middle School Principal